About Us

Who we are
Felton was first established by Max Davies in Auckland in 1968 on Felton Matthew Avenue, Saint Johns. Just like in the early days, Felton products are proudly designed and finished in New Zealand – a breeding ground for innovation and design. Felton is proud to have some of the best designers in the industry who constantly strive for perfection and push water technology to the next level. With a vested interest in the environment, one of Felton’s main areas of focus is water-saving products.

Our Standards
From design to dispatch, our procedures are audited independently and comply with ISO9001. Our ISO9001 certification confirms our commitment to quality management systems, as well as demonstrating our willingness to improve efficiency in order to deliver better products & services to our customers. The Watermark certification (also independently audited) is a mark of quality that confirms our products meet the relevant NZ / AUS plumbing and building industry standards.

Felton’s hydraulic lab has been accredited by IANZ to undertake independent official testing to Australian and NZ standards for tapware and showers. We test our own products for compliance with the various standards to ensure that quality product is delivered to the market. While the lab has been developed for our own testing, it is also available for external use, with reports now accepted by Australian certifiers towards for example Watermark certification. WELS (for water efficiency ratings) testing to NZ or Australian standards can also be completed. For the full scope of testing that Felton’s lab can complete see www.IANZ.Govt.nz/directory.



Our Awards
Felton is proud to have some of the best designers in the industry who are constantly striving for perfection and pushing water technology to the next level. Our design process encompasses three main considerations - understanding user needs, research and development of the latest technologies, and respect for the environment. Felton’s product design and technologies have won a number of accolades including Red Dot, Good Design Australia, German Design Awards and PDANZ (Plumbing Distributors Association of New Zealand) Top Product Awards.