Our Story, Our Brand, Our Vision

19 Aug 2015

Our Story, Our Brand, Our Vision

Our Story

Kiwi born and Kiwi bred, the Felton story started over 45 years ago in a purpose-built factory in the Auckland suburb of Glen Innes. With a vision of providing New Zealanders with market leading, functional and top quality showerware and tapware, Felton still proudly designs and finishes each and every product right here in Aoteroa. At the forefront of innovation, Felton’s sleek and modern designs are focused on the end user, combining technologies with aesthetic appeal.

Image: Original Factory

In the 1960’s, Kiwis needed a shower that didn’t require juggling separate hot and cold taps. Shower mixers made overseas didn’t work well here, because they weren’t designed for NZ’s unequal pressure system where the hot water pressure is much lower than the cold water pressure. In 1968, Felton was the first to come up with a solution to the problem and introduced a shower mixing valve that works best for NZ’s unequal pressure system. The iconic Feltonmix™ was an immediate success and revolutionary piece of kit. 

Even today, it’s estimated more than 50% of NZ homes are on an unequal pressure system. Innovation has played a major part in Felton’s ongoing success over the past 40 years. Today, Felton continues to develop new award winning water solutions with the capability to smoothly and accurately mix water at all pressures, including unequal pressures.

Image: Felton company founder Max Davies (far left) and inventor Keith Relf (right)

Our Brand & Our Vision

Honest, focused and passionate – that’s the people. Innovation, humanistic and quality – that’s the product. Together, this is what makes up Felton’s DNA.

Established in 1968 by company founder Max Davies and inventor Keith Relf in Auckland from humble beginnings on Felton Matthew Ave in Glen Innes (hence the name Felton), Felton is one Kiwi company that hasn’t forgotten its roots. Just like in the good old days, all Felton products are proudly designed and finished in New Zealand – a breeding ground for innovation and design.

Image: Current building

Felton is proud to have some of the best designers in the industry who are constantly striving for perfection and pushing water technology to the next level. Felton’s design process encompasses three main considerations – understanding the user needs, research and development of the latest technologies, and respect for the environment.

With a vested interest in the environment and increasing efficiencies, one of Felton's main areas of focus is water-saving products. Today, with over 1.6 million shower mixers sold (one for every three Kiwis), Felton is committed to delivering even more innovation, design and technology for many more years to come.

Our vision is to be the most respected Shower and Tapware brand in Australasia. At Felton we care about our customers, our people and our planet. We are passionate in enhancing people’s life with innovative water solutions through our focus on the end user, water conservation and combining unique water technologies with good designs and ideas.